While making a website many points has to be considered, but SEO is one of those things that has to be the main focusses point. It’s SEO, which get your targeted customers first to your website and not your competitors. The accurate and measured placement of keywords in your website’s content makes your website rank first. If you are familiar with SEO, you must have probably seen many websites placing keywords so blatantly across their website that it becomes almost unreadable and spam. We know how to place keywords in the right amount and in such a way that even the most cynical user will never be aware of them.
Everyone wants to be on the first page, but not everyone deserves to be there. Your brand and website have to earn that right. Google now use over 200 signals in their algorithm for scoring. Thus, last year they made over 540 quality improvements to their search algorithm alone.